sir kensington’s bring taste to space

Role: Design + Art Direction
with Manas Abrol + Izzi Mordini

Insight

Astronauts often report that food tastes bland in space, a result of microgravity redistributing fluids in the body and dulling taste perception. This insight gave Sir Kensington’s a bold and quirky purpose: use its flavor-packed condiments to solve a real problem in space travel and deliver deliciousness beyond Earth.

Idea

We launched Bring Taste to Space, a campaign to petition NASA’s Food Systems Lab to explore space-worthy condiments. The initiative invited the public to sign on via a playful CTA, #BringTastetoSpace, and reward supporters with a Sir Kensington’s coupon. At the heart of the campaign was a custom out-of-this-world packaging and visual identity, blending space-age futurism with the brand’s signature eccentricity.

Execution

I led the design and art direction for the campaign, from logo to packaging to art direction for the campaign photography. Key design elements included:

A rocket-shaped negative space hidden in the “A” of the campaign logo
A box with holographic accents and metallic textures inspired by the International Space Station
Visual references to NASA’s technical diagrams, chiaroscuro lighting from spacecraft windows, and zero gravity details throughout

Despite budget limitations for product photography, we crafted clever, resourceful solutions to achieve a moody, weightless, sci-fi aesthetic. Every detail, down to lighting and layout, supported a cohesive vision that was both grounded in science and brimming with brand personality.

Outcome

The campaign generated strong engagement and press interest, delighting Sir Kensington’s fans while sparking broader conversations about food innovation. The branding and packaging received praise for their originality and detail, and the visual identity became a standout moment in Sir Kensington’s creative portfolio, proving that even condiments can dream of space travel.